A look ahead at our 2026 season

It’s that time again! Spring is here, and we’re gearing up for another season. Today I thought I’d share a behind-the-scenes look at our plan as we head into year seven of growing flowers and year five of business.

In earlier years, growing both the farm and the business felt like exploration. We said yes to everything: every variety that caught our eye, every color, every possibility, every event, every order, every opportunity. It was joyful, expansive, sometimes overwhelming, and exactly what we needed at the time to build momentum. We’ve refined a bit in the last couple of seasons, especially since welcoming our daughter in 2024. But this year I’m feeling even more of a pull to streamline, do our best possible work (which happens from a place of spaciousness), and create more balance in our lives.

So this year, we’re taking on fewer weddings and cutting some of our offerings. It’ll still a busy season, but we’re not packing every week. Perhaps we’ll even take a few weekends off! After careful consideration and cost analysis, we’re cutting our subscription program and most retail. From the outside this might seem like moving backward or a limitation, but to me it feels like growth. An opening to be more present. To design more thoughtfully. And to collaborate with those who resonate with our approach and value the work we do. Perhaps things will change again in the future, but for now this direction is feeling right.

We’re still offering truck events (bridal showers, brand collaborations and pop-ups), though far less than we used to. Given how much labor goes into these events, we need either a high volume of foot traffic (in the thousands) or guaranteed sales for the truck to be profitable. We love doing them though, and Clover always brings an element of surprise and delight, which never gets old.

At the heart of everything we do is the belief that beauty can change how we feel. As such, we’re continuing to expand our therapeutic horticulture offerings and workshops, partnering with hospitals, caregiver groups, schools and nonprofits to support mental and emotional wellbeing through flowers. These gatherings are slower by design: hands at work, time to notice, and space to create without pressure. A way to reconnect to the seasons, to each other, to ourselves.

The signature Flourish workshop in particular is becoming a cornerstone of this work. It’s not about perfect arrangements or polished outcomes, it’s about process and the steadying effect of working with living things. Giving people space to experience beauty in a way that feels accessible and restorative.

If there’s a thread running through everything this season, it’s intention. Growing with intention. Designing with intention. Gathering with intention.

Photography by Mat and Ash

The farm plan is guided by what we need for our events. We’re refining our crops to focus on what we need for designs and what’s aligned with our aesthetic. Fewer varieties, grown more thoughtfully. You’ll still see the romance of the garden, airy movement, and that just-gathered feeling, but behind it is a disciplined system we’ll continue to fine tune according to harvest logs and financial records.

Here’s a (confusing, probably 😂) snapshot of the colors we’re growing, based on weddings we have this year. The ones we’ll use the most are white, light blue, peach, honey, light pink and mauve. Followed by coral, light yellow and light orange. And then by light purple, bright pink, bright yellow and maroon. And the flowers we’ll use the most of (no surprises here), are cosmos, dahlias, feverfew, zinnias, ranunculus, statice, and tulips.

Once I get my head around what we’ll use and all the numbers, I begin to map out the farm, place plug and seed orders, and schedule out planting. This project takes a while but it truly sets the foundation for success and creates a plan for us to execute on.

The past few weeks we’ve been getting the farm prepped (laying drip lines, weed barrier, and amending the soil) and we’re starting to plant out the summer crops this week. We decided to scale back on spring crops this year. Between rising costs, tariffs, and limited time, we cut our bulb order by a lot. That turned out to be a good plan, we're right on track for planting, and I’ve been enjoying time with Frankie which I know is fleeting, before she starts school and our event season really gets underway.

More than ever I’m trusting that doing less can actually allow for more depth and a different level of (sustainable) success. This does not come naturally to someone who admittedly tends to move at a fast pace, prioritizing output and pushing to the brink of burn out. It feels important to realign and return to what the flowers have always taught me. That things don’t always need to be forced, and that sometimes the most amazing, impactful experiences come from the simplest moments.

Thanks as always, for following along with us as we continue to grow, learn and refine. It’s not lost on us how lucky we are to do what we love and get to share it with this special community of flower lovers. Here’s to another season of beauty, joy and connection!